Passion for hair

Our mega-brand Schwarzkopf generates more than 2 billion euros in sales per year and is the core of our Beauty Care business unit. For almost 120 years, Schwarzkopf has been setting trends, defining new looks and developing successful innovations for millions of consumers around the world as well as for professional hairdressers.

Schwarzkopf Professional, the Hair Salon business of our Beauty Care business unit, works with more than 500,000 clients globally. With our strong “passion for hair,” we support our partners, the hairdressers, to successfully run and grow their salon business – with our innovative products but also with inspiration for new creations, technical training and business advice. The world of hairdressing is constantly evolving and successfully developing with new global techniques, trends and innovations.

salon owner is discussing the new BC Fibre Force product range with Henkel employees after applying it to his client’s hair.

The Berendowicz & Kublin salon in Warsaw, Poland, has been working with Schwarzkopf Professional since 2013. In our photo, salon owner Emil Zawisza (left) is discussing the new BC Fibre Force product range with Magdalena Wieczorek and Jaroslaw Szendera from Schwarzkopf Professional after applying it to his client’s hair. Schwarzkopf Professional’s Bonding Technology instantly recreates the function of missing bonds in the hair matrix, deeply reconstructing and sealing each individual hair strand for superior hair quality and resistance to breakage.


Henkel's Beauty Care Professional business has an extensive product range in the areas of hair care, hair styling and hair colorants that is exclusively for hairdressers. Henkel is the world number 3 in the Hair Salon field and is increasingly making an impact on the market with the launch of innovative products.

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2/16/17

Successful Collaboration

Magdalena Wieczorek, Marius Adam Syga and Jaroslaw Szendera from the Schwarzkopf Professional team in Poland, and Emil Zawisza, owner of the hair salon Berendowicz & Kublin in Warsaw talk about their successful collaboration. (Video in Polish with English subtitles)

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Hair Salon business

Henkel Beauty Care's Hair Salon business also includes the brands Sexy Hair, Alterna and Kenra that we acquired in North America in 2014. Within the Hair Care category, Schwarzkopf Professional generated strong momentum in 2016 with the BC Bonacure brand. New Schwarzkopf Professional BC Bonacure Repair Rescue with patented Reversilane Technology durably restores hair fibers while sealing the hair surface with a protective shield. In the Colorants category, Schwarzkopf Professional launched new Igora Royal Highlifts with Fibre Bond Technology onto the market. These products minimize hair breakage while producing the coolest blond tones from Igora of all time. In the Styling category, the brand Osis+ with its slogan “Made to Create” offers a complete product range for the creation of uniquely individual hair styles whenever required.

Strong bonds

Bonding Technology is revolutionizing the hairdressing trade, as it enables salons to broaden their hair colorants business with an infinite number of service options and product sales opportunities. The Schwarzkopf Professional website contains everything you need to know about our innovations and the associated technologies.

There is a very special bond between hairdressers and their customers. They inspire and trust each other, they talk about their troubles and share many happy, funny and exciting moments.

Beauty Care

The Beauty Care business unit develops, produces and sells many successful quality products for hair care, body care, skin care and oral hygiene, which are available in more than 150 countries, giving us leading market positions globally.

Beauty Care offers branded products for consumers and professional applications for the Hair Salon business. In our Branded Consumer Goods business area, we aim to further expand our innovation leadership so as to further increase our market share in the mature markets. In the Hair Salon business, we continue to pursue our globalization strategy, generating specific momentum in our emerging markets.

Henkel Beauty Care offers widely recognized branded products in the hair colorants, hair styling and hair care sectors, as well as in the body, skin and oral care sectors. Schwarzkopf Professional specializes in professional applications for the Hair Salon business and is one of the world's three leading manufacturers in this sector.

Picture Gallery

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Open Slideshow Hairdressers inspect hair structure before product application.

The hair structure is inspected closely before application.

Open Slideshow BC Bonacure Fibre Force is mixed before application.

BC Bonacure Fibre Force is mixed before application.

Open Slideshow Hairdresser is styling female customer's hair.

Schwarzkopf Professional Bonding Services deeply reconstruct weak and brittle hair.

Open Slideshow Schwarzkopf Professional BC Bonacure Fibre Force Fortifying Primer supports affected hair with an immediately revitalizing effect.

Schwarzkopf Professional BC Bonacure Fibre Force Fortifying Primer supports affected hair with an immediately revitalizing effect.